Within the last decade, we have observed the revolutionary developments in global technology and the shifts of media platforms that are content directly affected by the use of the Internet. In this realm of the Internet, news and media content can be shared with the live audience almost in real-time which was even unimaginable in the last decade. With the availability of digital technologies and media tools, every consumer has become a "Prosumer" because the consumer is no longer only the consumer. They can produce content and publish it in real-time to the audience using the Internet. Even big news and media organizations retrieve content from the public and integrate it into their coverage.
Gatekeeping is the process of disseminating information through which is filtered and prepared for publication or broadcasting. This process determines not only the types of information that will be published but also the nature of the content and the messages that need to be sent along. In simple words, the gatekeeping process creates news from gathered pieces of information. Journalists used to be called the gatekeepers of public spheres but the sphere no longer has walls or gates. Internet and its users can publish a message or content without convincing a gatekeeping journalist of its importance. Social media platforms have become an important source of information for most people where individual users can publish anything they want to the public. Their shared content may entertain thousands of users within moments and can also disrupt the sanity of another bunch from which collision and violence may arise. Gatekeeping information is always necessary so that the flow of information can be shaped, monitored, and controlled.
Easy accessibility to the internet and wide usage of electronic devices have given the audience a place to express their thoughts, opinions, and beliefs through the content they make. Even the person with zero professional ethics can make content based on their own ideology of right and wrong and can publish it for other people to look into. Such reckless acts can create chaos and havoc amongst society if ethical and moral conduct are not maintained properly. People can be easily manipulated and bluffed if the contents can be created in a believable format so audiences mustn't fall into the trap of fake news or unreal content. Gatekeeping makes sure that the message that gets passed along is authentic and is only being published for the consumer to get important knowledge from it.
In this digital age, gatekeeping is done in several ways. Every social media outlets have their own set of algorithms that can broadcast and eliminate information and news in compliance with the society guidance rules and regulations. Contents that are bizarre and sensitive to visuals will be taken down automatically by the media platform algorithms. These algorithms also can publish and broadcast information to the audience based on their daily preferences and likings. As the feedback process has become real-time, the audience can also give their opinion on everything they see online which helps the mass audience to figure out between right and wrong.
The public is indulged and influenced by the rate of media consumption and the influence of fake news and clickbait articles, and if they are not critical enough of the websites, articles, facts, and information they are exposed to, they will try to construct the truth of the world from these fabricated news outlets. The public requires trustworthy outlets from which to obtain news and information. Fake news is poured into our media system and public discourse without the need for gatekeepers.
In today's media environment, gatekeeping is more important than ever, as there is a need for an honest public sphere that delivers academic, cultural, historic, and ethical news that has been filtered by gatekeeping journalists. There is a broad need to protect what is published to the public in the media and to try to counter clickbait pieces and fake news. Professional journalists must exercise control over the creation of news and defend their public standing.
Audiences demand substance, expertise, and truth, thus a gatekeeper's function in today's media environment is crucial for maintaining control and establishing an honest public space. Citizen journalism can be of great help for society in case of exchanging information and entertainment but without the gatekeeping process, it will create havoc and indiscipline in society.
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